This special report will teach you time tested methods on how to teach someone to ride a bicycle.
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Produced by the Florida Bicycle Association

Bicycling is More Than Balance
A Course in Bicycling


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My name is Mark Horowitz, and bicycle safety is my business. It is my job as the Bicycle/Pedestrian Coordinator for the Broward Metropolitian Planning Organization to make Broward County Florida a safer place to ride a bicycle. To be quite frank it is a daunting undertaking. Working with the engineers to build more and better bicycle facilties we have seen bicycle/motor vehicle crashes decline from over 1000 in 1991 to around 500 in 2002. We've been holding at this level since then. I attribute this dramatic decline in crashes to the increase in bicycle facilities which has lead to less sidewalk riding.

One thing I have always said is that we can build safe roads and bicycle facilities but, if people don't know how to use they won't be safe.

As a bicycle safety professional I have had the opportunity to review thousands of pages of testimony from people involved in bicycle crashes as well as hundreds of bicycle crash reports. One thing that stands out is that even with improved facilities 60% of all bicycle crashes are from an error caused by bicyclists.

As part of my job I have to observe how and where bicyclists ride. My observations have me convinced that the average person on a bicycle is unaware of the traffic conditions and other hazards that could lead to personal injury or even death. They casually go along not even aware of the narrow escapes they have had with motor vehicles. They continue along their merry way with only luck keeping them out of the hospital. They are crashes waiting to happen and based on the statistics it will happen.

My observations were validated by a study conducted by the Consumer Product Safety Commission.

The study found

“... many of the bicycle-related injuries and deaths every year are related to what the rider does and how the rider interacts with environmental factors. Riding practices that are risky, that reflect poor riding judgment, or that fail to account for environmental conditions, play a major role in injury and fatality scenarios...

Training courses should also include some basic information on how to maintain bicycles in good working order. '

What I discovered early in my career is that bicycling courses needed to be made available so people can learn where crashes happen, how to avoid them, and how to maintain and safely use their bicycle.I knew I had to teach people how to ride a bike in and around traffic; so I became trained and certified as an instructor.

As I taught classes I came to realize two things. Even thogugh the course was developed for novice and intermediate bicyclists  there many club level bicyclists that lack some of the skills taught in this course. They knew the class lecture material but had difficulty with the bicycle handling skills and crash avoidance techniques. Second teaching two or three courses a year may make feel good but it wasn't  getting the information to enough people. There had to be better way to get the needed bicycle safety information in the hands of those who need it.


What are your chances of crashing?

  Do not become a crash statistic
Learn what mistakes bicyclists and motorists make!

It is estimated that only about ten percent of bicycle crashes are reported.

The National Highway Transportation Safety Administration's “Traffic Safety Facts 2008”

In 2008, 716 people on bicycles were killed in crashes with motor vehicles.

In 2008, 52,000 people on bicycles were injured with injured in crashes with motor vehicles.

in 2007, 701 people on bicycles were killed in crashes with motor vehicles.

In 2007, 43,000 people on bicycles were injured with injured in crashes with motor vehicles

Other studies conducted by the Consumer Product Safety Commission have shown bicycle related hospital emergency room visits to over 580,000 per year


According to the Federal Highway Administration, report “Bicycle Safety Related Research Synthesis”,

“Several studies have found that most crashes were primarily due to human error and very few were due to environmental factors”

Nationally, police reported one or more bicyclist’s errors that may have contributed to 64.6 percent of the bicycle/motor vehicle fatalities in 1991”.

“Bicyclist safety can be significantly compromised by motorist behavior… factors includes motorist inexperience, fatigue, night vision impairment, and failure to search for non-motorized traffic.”

Learn what you need to
prevent head and face injuries!

According to the Consumer Product Safety Commission study”Bicycle Use and Hazard Patterns in the United States

“… about 69 percent of the head/face injuries were lacerations, contusions, and abrasions, relatively minor diagnoses. However, about 27 percent were reported to be potentially serious injuries such as fractures, internal injuries, and concussions. …

…Injuries to the arm/hand area tended to be lacerations, contusions or abrasions (42 percent), and fractures (40 percent). Injuries to the leg/foot area were primarily lacerations, contusions, and abrasions (72 percent).

 You will learn what these people wished they knew before they crashed. You will have the knowledge to be able to avoid the injuries, as well as, the time off from work to recover from your injuries

Even an proficient bicyclist such as myself can be involved in a crash. The difference isI know how to avoid serious injury. After close to forty years of bicycling I have only had one crash with a left turning car. At the last minute, I made my emergency turn. I had no injuries except some minor bruising. I cracked my helmet and dented the car with my brake hood. This course will teach you how to execute this life saving emergency maneuver.

Do not be just a person a bike
become a bicyclist!

Learn from Someone Else's Experience

As the bicycle program Coordinator for Broward County, Florida, the fifth largest metropolitan area in the country it is my responsibility to develop programs that will reduce injuries and fatalities to bicyclists.

In 1987, I began developing bicycle safety programs to decrease the number bicycle/motor vehicle crashes and bicyclist fatalities. Since 1987, there has been a forty- percent reduction in bicycle/motor vehicle crashes and a fifty percent reduction in fatalities.

As a trainer for the Florida Traffic Safety Education Program I was a member of the team that wrote the Florida Dept. of Transportation's bicycle safety curriculum, which is used throughout Florida and has been copied nationwide.

I have been tested and certified as a bicycling instructor by the League of American Bicyclist. I have taught thousands of children and hundreds of adults bicycle safety. Most recently, I wrote and produced the award winning driver/bicycle education video "Everyone has a Story: Road Sharing Tips for Bicyclists and Motorists"


 

Testimonials

"Learning to ride a bicycle correctly is as important as learning to drive. The 'Learn to Bicycle Safely' program includes all the elements that will make riding fun and safe for anyone. Following these videos will give you the information you need to cycle with confidence. You won't win the Tour de France but you will be able to use your bicycle to save money, stay healthy, and get around safely."

David Henderson, Bicycle/Pedestrian Coordinator

Miami-Dade MPO

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Mark, the DVD & the on line test where great. After many miles and hazards along the way you have pointed me in a simple common sense direction. Hope that all folks needing a basic course will start with you. As most things are common sense you have pointed out the uncommon. Tailwinds to you. Your production skills on a roadway are unmatched.

Thanks

Robert C.

Code Enforcement Officer, College Park Maryland

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"I am enjoying the course so far and my wife is looking forward to the reading and viewing the material next. We are getting into riding for the health benefits and have been away from our bikes for a few years other than some occasional riding over the past several years. Like many people I can honestly say we where never taught proper riding techniques so we decided it was time to learn things the right way." Tom G. MA

 

Like you, when I first started venturing further from home I was intimidated by the more complex traffic situations I encountered. My lack of skills prevented me from going where I wanted. Overtime, I acquired the skills needed to bicycle safely and confidently anywhere I wanted. I learned where the crashes happen and what to look for to see if a crash is likley. I learned how and where to postion myself to greatly  increase the motorists abilty to see me.  This body of knowledge took years and thousands of miles to acquire. This course will save you from the anxiety of not knowing how to handle complex traffic situations and increase you abilty to go where you want confidently and safely.

  1. You will be able to identify the best and safest way for you to negotiate traffic and truly enjoy your bike ride.

  2. You will be able to recognize hazardous situations that you never realized existed. You will be a safer bicyclist.

  3. You will learn how to select the equipment you need to enjoy bicycling.

  4. You will see hidden hazards and how they increase the dangers of riding on the sidewalk and the chances of being hit by car.

  5. You will learn bicycle-handling skills that can keep you from hitting the pavement or a car.

  6. You will learn indispensable information on the most important traffic skill; how to select safest position in the road.

  7. You will gain vital information on how to do emergency maneuvers that could save you life.

  8. You will learn what you need to be comfortable doing simple roadside repairs and keep your bike in safe working order.

  9. You will find the information you are looking for on riding a bicycle safely in one spot.

  10. You will learn basic maintenance to keep your bicycle running smoothly.

Take the Mystery Out of Selecting the Equipment
That is Right for You

While riding a bicycle is a reltively safe activity it is not an activity without risks. Even if you don’t fall or crash ill fitting equipment and clothing can lead to injuries.

  1. Learn how to decide what type of bicycle is right for you.

  2. Learn how to determine if the bicycle is the right size and how to adjust it so you do not get knee, neck or shoulder pain.

  3. Learn from an expert how to fit a bicycle helmet and how to keep it adjusted so that it stays on when you need it.

  4. Learn what other protective equipment you will want to have when you ride a bike.

  5. Learn what tools you need to maintain your bicycle

Learn eye-opening information
on where and how crashes happen and most
importantly how to avoid them

Unfortunately, most adults are riding bicycles using the same skills and advice they received when they were kids riding around the neighborhood. Stay away from cars, stay on sidewalk, and use hand signals. What worked then, won’t work now. Once you leave your neighborhood streets the traffic gets more complex, road conditions vary and the variety of crashes you are exposed to increases. The time and road tested information you will acquire is a prerequisite to safe bicycling. Knowledge is power and you will have the power to be more in control on your bicycle than ever before

  1. You will learn what type crash with a motor vehicle occurs whether you are riding on the sidewalk or the street.

  2. You will learn why it is more difficult to ride on the sidewalk than in the street.

  3. You will learn the one tip that can reduce the chance of getting hit by car by approximately to thirty percent and what you can do to reduce it by approximately another fifteen percent.

  4. You will gain valuable insight into the most common crashes adult bicyclists are involved in and how you can avoid them.

  5. You will learn two ways make a left turn while on a bike.

  6. You will be able to ride your bicycle defensively.

  7. You will learn how to effectively handle surface hazards so you don’t hit the pavement.

  8. You will learn valuable emergency maneuvers that can save you from serious injury or worse.

Mistakes happen
know how to minimize or avoid impact

Sometimes no matter what you do, someone does something stupid and you have to react. If you do not know how to react, the consequences can be dire. It can mean the difference between going through a windshield and completely avoiding the crash

Do not become a crash statistic.
Save yourself hundreds of hours and thousands of miles of bicycling to become a safe bicyclist.

Obtaining knowledge can be done by either first hand experience or following in the footsteps of those who have already been there. As you know, bicycling is not an activity without risks and it makes common sense to minimize your risks.

You could spend hours searching the Internet for information and spend your time in the saddle trying to figure out what is the safest thing to do at an intersection but you don't need to. I have taken the time to write compile and produce videos to create the first self-study bicycle safety course. You will not only get life saving information, but also a first person perspective of riding through traffic.

This self-study course will let you develop your skills at your own pace. You will not be forced into traffic situations that will intimidate you. As part of the course, you will have access to me via e-mail to answer your questions.

As a consultant, I am paid $175.00/hour for my knowledge and opinions. As an instructor, I get $400-$500/class and class sizes are limited. For this Internet offiering I am making the course available either online or on DVD.

Normally the online version of this course sells for $29.95. However for a limited time you will receive immediate access to the course and bonus offers two, three and four described below. A total value $80.80. for $24.95

Normally, I sell the high resolution DVD  alone for $39.95, but for this Internet offering I am offering the course and the four bonuses below for the low price of $39.95: A $135.70 value.

BONUS #1
VALUE: $29.95 FREE

Access to the downloadable version of the course so you can get started right now

BONUS #2
VALUE: $19.95 FREE

Access to the downloadable version of "Bicycling is More the Balance"; the course text that complements to video course.

BONUS #3
VALUE: 15.95 FREE

Special Report: Tips on how to organize a bike rodeo. Find out what you need to bring bicycle safety to your community.

BONUS #4
VALUE: 19.95 FREE

Special Report: An interactive listing of the on-line bike maps in the United States, United Kingdom, Canada, and Australia

 

90 day risk free guarantee!

I am so sure you will be satisfied with your self-study course that If for any reason in the next 90 days, you are not satisfied with your purchase you will get your money back no questions ask.

These offers are for a limited time only: You can get the online version of the course video, immediate access to the 48 page e-book ”Bicycling is More than Balance”,and the special reports, and $80.80 value for only $24.95

or

the course in high resolution on DVD, immediate access to the 48 page e-book ”Bicycling is More than Balance”, online access to the course video and all the bonuses mentioned above, A $135.70 value for only $39.95 or the course on high resolution DVD for $21.97

Satisfy your desire to learn and improve your bicycle safety skills.

To order the online version of the course and the download the e-book Bicycling is More than Balance, get immediate access to the online videos and the special reports, click on the button below.


$24.95

 

To order your DVD course, download your course e-book now and get immediate access to the online videos and three free special reports. Get started now and click on the button below.

$39.95


For a limited time you can order the course DVD only for $21.97 click on the button below.

$21.97



Certifcate of Completion

Regardless of which version you purchase you may want to get a Certificate of Completion. If you are a taking the course for work you will need a certificate of completion to satisify your risk manager.

Even if you don't need it for work, it is good to have a certificate in your records. If you do get into a crash and it goes to court, one of the first questions you will be asked is "Have you taken a bicycle safety course?" This certificate will serve as your proof that you have recieved training from Leage of American Bicyclist certifed instructor.

For an additional $15.00 you will have access to an online thirty question test on the information presented in the videos and the e-book "Bicycling is More Than Balance" You will see the results of your test immediately. After receiving notification that you have completed the test. I will send you your signed certificate of completion.

 

Certificate of Completion


$15.00

Bicycling is an activity that has brought me many hours of joy, a great sense of independence, and many personal bests. It is my hope that after taking this course you too will truly discover what bicycling can do for you.

 

Tailwinds,

Mark Horowitz
Certified Cycling Instructor LCI 371

PS

  1. Get more than two and a half hours of vidoe based training on bicycling.

  2. Learn to safely ride a bicycle from an experienced bicycle safet professional

  3. Obtain eye opening information on where and how crashes happen and how to avoid them.

  4. Take the mystery out of selecting the equipment that is right for you.
  5. Mistakes happen; know how to minimize their effect and avoid impact
  6. Save yourself hundreds of hours and thousands of miles to beome a safe bicyclist.

PPS Remember these offers are for a limited time only.










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